Blawg In A Box

Inspired Consulting is my copywriting and blog services business, and today, on behalf of IC, I am pleased to announce the introduction of IC’s signature line of services - Blawg In A Box.

Simply put, Blawg In A Box is everything a solo or small firm lawyer needs to get a law blog off and running in the fastest, most time- and cost-efficient way possible. Through three different turnkey packages, I can work with clients directly to create, optimize, post, market, and maintain the client’s blawg.

The best part: it all belongs to the client, not to me or Inspired Consulting. You, the client, own the URL, the blog, and all of its content. No licenses, no questions. It’s yours, period. I just work for you to ensure your blawg stays timely, updated, current, professional, and perfectly formatted.

With the purchase of a Blogging Plus or Gold Star Blogging package, I can also help you market the blawg to best advantage. Through these packages, clients receive a customized marketing plan addressing individual goals and needs, and a monthly status report to help them stay on target.

Contact me through this form today, and you can be up and running on your own blawg this time next week!

Note: This post was originally published at The Inspired Solo. I’ve reprinted it here for your convenience.

Last post, we discussed the ins and outs of blog setup:

• Why blogs are so good for business
• The different platforms from which you can choose
• The difference between platform hosting and independent hosting
• Why WordPress is the “usual suspect” when it comes to setting up a professional blog

This week, we’re going to talk about design, and why it’s not nearly as important as you might think it is.

Read More…

Note: This post was originally posted at The Inspired Solo. It’s reprinted here for your convenience.

A new series from The Inspired Solo on starting, publishing, & publicizing a law-related blog, and using the blog as a marketing device for the solo law practice.

In this series (at least weekly, but hopefully twice a week if I can manage it), I’ll be writing about that most essential component in the Inspired Solo’s marketing arsenal: the blog.

I’m going to assume a reader with no familiarity with the blog as medium or as marketing - starting essentially from the ground up. If you’re familiar with blogs, or have been blogging for awhile, this might serve as a useful review for you, or you may prefer to scan this post and skip ahead.

What’s A Blog?

Short for “weblog,” the term blog has come to denote any website that contains content published on a regular, dated basis. Contrast this with a so-called static webpage, which may be updated as frequently as business needs dictate, but which typically does not contain sequentially dated entries with topics. Examples? What you’re reading right now, of course, is a blog. So is this. So is this. And this.

You can see that blogs contain a great capacity for unique customization and design aesthetic. But setting one up is much easier than you might think.

Read More…