Blawg In A Box has gone bloggy, and we’re never going back. It finally occurred to me: if you’re going to preach the value of the blog in solo and small firm law practices, then shouldn’t you do so from a blog? Actually, I always meant to make the conversion at some point - it’s just that when Blawg In A Box, the service package line, was first conceived, I had a huge fast deadline to meet, and several smaller ones right after that. I knew I couldn’t devote the time necessary to making a new blog successful, so I opted for the canned website templates that wouldn’t need updating.
But now, it’s a whole different story. With the news announced in this TIS post, I’m now all about the mission. And the mission? To preach the gospel of blawgs-as-marketing to solo and small firm lawyers. And what better place to do that than here, on a brand spanking new blog?
If it looks a little - well, plain, around here - especially considering the sweet custom design job over at my other pad, The Inspired Solo, there’s a good reason for that: I’m conducting an experiment. I’ve posted before at TIS about my belief that the looks of a blog are completely secondary to what really counts - the content, the structure, and your participation in the conversation at the heart of good blogging. This is my chance to prove it for real, with a brand new “from scratch” site, and that’s what I’m doing.
This is the default WordPress theme (though I did change the header colors from blue to red, just ’cause), and while I make no promises that I’ll never change the looks (I’m too much of a girl for that - I love me a makeover), I will promise that I’m not seeking any pro designs for at least the remainder of this year. I want to see if I’m right about the secondary importance of design. And if I’m wrong, I’ll tell you. (If I’m right, you can bet I’ll tell you that, too. I am, after all, a lawyer at heart. And a blogger. Double dose.)
So, welcome to the new, improved conversation! If you want to learn how to blog for your law practice, or how to do it better, you’re in the right spot. I aim for nothing less than to make this blog the one and only stop for blawggers to learn the craft and art of blogging for clients.
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.