It might seem a bit strange to be reviewing an ebook about blawgs that was published several months ago at this late date, but there are a couple of reasons for this. First, I wanted to give the rest of the blawgosphere a chance to weigh in on the content, structure, and layout. Secondly, I wanted to wait for this blog to get its “web legs,” before diving in to this sticky subject.
Why is BlawgWorld Such a Sticky Subject?
Let’s first start with a bit of history. This is the third edition of the ebook, and it’s about 50% bigger than the 2006 issue, says Technolawyer, which publishes the freebie every year. And every year, it seems, we see/hear criticism of the issue that mainly falls into one of two categories: (1) you can’t boil down a blog to one post, and so any publication invoking the “most influential” blogs on the basis of a single post is faulty from the start; and (2) the content itself is questionable in some way.
I don’t think anyone will claim that any one of the posts included in the ‘07 issue is bad, or poorly written, or that a single blogger published in the issue is insignificant or not worthy of note in some way. (At least, I hope not. Surely we’re nicer than that, as a profession.) Among the published: Jim Calloway, Ben Stevens, Dennis Kennedy, Evan Schaeffer and more - 73 more, to be precise.
But if we’re really looking to add something of value to the blog directory world, then we need to be looking for superior postings, as opposed to simply the best known bloggers. So, some of the criticism deserves a second look.
Self-Selected Blog Posts and the Dining Experience
You might be able to tell that a restaurant is superb with one meal, but you really can’t say the same of a blog and one post. With a restaurant, you’re getting a direct experience - you are in the restaurant, served by and interacting with its staff, and surrounded by its “environment.” You’re also likely getting more than one dish - not only your entree, but salads, appetizers, drinks, and more. And you also witness at least second-hand the reactions of other diners at the same time.
That’s a very different experience than the sampling of a single post which was self-selected by a blogger who was (undoubtedly thrilled to have been) asked to participate in BlawgWorld 2007. The real comparison would be more like sampling a single dish blindfolded at some “Taste of the Town” contest. All you can really say is that this particular blog post - or dish - is __________ (fill in the blank with your conclusions).
In my book, to call a blog, or blawg, “most influential” or “best of” whatever subgroup we’re talking about (be it blawgs, subject matter law blogs, marketing blogs or policy blogs or just law-related blogs in general), you really need to focus on the blog, not the blogger, and not a single post. Not to put too fine a point on it, but as my Hemingway-esque father used to say, “Even a stopped clock’s right twice a day.”
The Structure of BlawgWorld
If BlawgWorld’s stated goal is to introduce lawyers to new blogs in a more efficient way, I have to say I’m not convinced it’s a success. But if the goal was to produce an amazing ebook - well, here, TechnoLawyer succeeded wildly. This is one of the most attractive, most efficiently-laid-out ebooks I’ve ever seen, and I’ve seen too many to count as I continue working feverishly on my upcoming publication on blogging’s “Best Practices for Lawyers.”
It begins with a master list of the blawgs contained (by blog name, not blogger, except when the blogger’s name is included in the title of course). Navigation is easy through a simple tabbed and arrow-driven structure at the top of the page. If I have any complaint, it would be to make the master list clickable to the blog itself on the web; that shouldn’t be too hard to accomplish. But this falls in line with my main complaint about the publication itself - that, in order to introduce lawyers to blogs, you need to focus their attention on, and take them to, the blog itself.
There’s an additional index feature by way of a master topic list, which breaks down the blog posts by topic. Very handy! All in all, a very attractive and well-structured book, with great presentation.
The Product Pitches
Here’s something else that (I think) is new from last year: over 200 pages of product shilling by various companies and consultants. These pages are relegated to the back 40, so to speak, and are denoted by a blue heading as opposed to the green heading on blog post pages. So, they’re easily avoidable if this sort of thing offends you.
Frankly, I’m not sure where I stand on this. Given that the issue itself obviously took some time to compile, and is absolutely free (no registration required), I’m not sure a little product pitching to (perhaps) recoup the costs wasn’t entirely out of line. But as a lawyer, I have to say I put very little stock in technology articles written by the PR department of the company producing the technology. I’d rather read unbiased member reviews, such as those that appear in the TechnoLawyer postings that are sent via email newsletter to subscribers. But since reading them is entirely optional, it feels strange to get too crabby about this subject.
Bottom Line: Interesting, But …
Here’s my bottom line on BlawgWorld 2007: it’s interesting, but adds little of value that can’t be replicated by visiting the blogroll of just about any random sampling of blawgs. As an introduction to blogs, it may well serve a purpose for techno-phobes and true blog novices - those who wouldn’t even know where to begin to look for blogs - but since that’s an ever-decreasing segment of the lawyer population, I’m not sure what the real value is.
I’d rather see an unbiased panel selected from a cross-section of the legal blogging community with concrete criteria picking a real “best of the web” that comes, not from the bloggers themselves, but from the blawgosphere as a whole - and not just the same names that keep popping up every year (regardless of whether they’ve truly contributed “best of the web”-worthy posts).
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blawg directories, blawgworld 2007
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